Devin Kraft
Creative Director | Senior Copywriter | Illustrator
Dallas, TX | 575-316-6891 | devin@cheshirecatart.com
Professional Summary
Award-winning Creative Director, Video Director, and Copywriter with over 10 years of commercial video and brand strategy experience. Proven track record of taking complex multi-channel campaigns from concept, script, and storyboards through to animation, direction, and post-production. Highly collaborative leader experienced in managing creative teams, pitching to high-profile clients, and building globally recognized independent art projects. Bilingual in English and Japanese.
Software & Core Expertise
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Video & Motion: Adobe Premiere, After Effects, DaVinci Resolve
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Illustration: Adobe Photoshop, Clip Studio, Procreate
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3D Modeling & Design: Blender, Cinema 4D, Zbrush, Nomad Sculpt
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Core Skills: Creative Direction, Screenwriting, Storyboarding, Video Production, Naming & Brand Strategy, Client Pitching
Work History
White Unicorn Agency | Creative Director - Video
Oct 2017 – Current
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Campaign Direction: Wrote, directed, and edited award-winning commercial spots yielding over 10 million combined views (e.g., Mango, Texaclear, Newk's).
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End-to-End Production: Oversaw all aspects of pre-production (scripting, storyboarding, casting), production (directing), and post-production (editing, 3D assets, VFX).
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Team Leadership: Supervised the hiring, training, and day-to-day creative tasks of direct teams, including copywriters, animators, and production assistants.
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Client Management: Successfully built self-contained presentations to pitch narrative concepts, art layouts, and brand naming frameworks to key stakeholders.
Freelance Illustrator & Comic Artist | Independent Creator
Mar 2012 – Current
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Commercial Partnerships: Created custom illustrative work and assets for major legacy brands including Capcom, IDW, Sega, Heavy Metal, and Sega.
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Project Management & Crowdfunding: Successfully launched, promoted, and fulfilled 9 independent crowdfunding campaigns, managing a combined budget of over $55k.
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Global Distribution: Authored, illustrated, and pre-pressed 4 graphic novels and 18 globally distributed comic books, achieving Top 2% worldwide sales on Etsy.
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Tradeshow Experience: Traveled to and exhibited at over 100+ entertainment events, designing a variety of posters, pins, patches, and stickers for each event - managed stock, ordering, shipping/travel logistics, and in-person sales
White Unicorn Agency | Senior Copywriter
2016 – 2021
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Corporate Naming & Branding: Researched markets and developed structural brand identities and names for over 15 companies (including Canopy Uptown by Hilton, Catbird, and Vitalyc).
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Cross-Functional Strategy: Collaborated alongside digital, web and social teams to deliver high-converting, traffic-driving target audience copy.
Selected Project Highlights & Awards
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Mango Campaign ("Some Things are Better Hard"): Director, Writer, Concept Artist, and Editor.
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Awards: 3x American Advertising Award Winner (Gold - Online Film, Video & Sound, Judge's Choice, Silver Regional); Gold Bulb Winner (DSVC); Bronze Telly Award.
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Mango Campaign ("Walk and Talk"): Writer, Director, Storyboard Artist, and Editor (Generated 9.3+ million views).
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Michael Kors Access / Diesel TONI Apps (via Fossil): Contributed to early UI/UX development, app concept design, and creative pitch engineering, wrote, storyboarded and directed promotional videos
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Diesel Stinger and Diesel Bug Out Campaigns
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Mantle Process (Gold Bulb Winner - DSVC)
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WaTTer Promotional Videos (Gold and Bronze Winners at DSVC)
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Comics: Published Neverender (Sumerian Comics, 9 Issues), Godzilla vs. Texas (IDW), Sonic the Hedgehog (IDW), and Silence (Literati, 6 Issues).
Education & Certifications
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Bachelor of Arts (BA) in Film & Television Production, Minor in Japanese | Baylor University
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Languages: English (Native), Japanese (Conversational/Professional)
